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This is the basic layout of most high-converting sales pages. Whether that is for a service like coaching or Skype lesson, or an online product like a digital course or e-book. You are selling your product or program. This will guide you through crafting copy that CONVERTS.
Pain Point Headline Goes Here
Welcome to the ____ Studio!
And maybe, you can have some body copy with bullets, ya know:
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Like this
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This
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And ooh -- one of these!
Introducing [service], a[time frame] [noun] so you can
[benefit that he or she wants ... basically, your value proposition].
[Paint a picture with an image of pictures of you working with a student, etc. -- we will insert these here to keep it very visually communicative!.]
INCLUDE IMAGES OF YOU TEACHING HERE
Here’s what you get with [product/service]:
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Feature, so you can (benefit) and (outcome).
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Feature, so you can (benefit) and (outcome).
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Feature, so you can (benefit) and (outcome).
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Feature, so you can (benefit) and (outcome).
PLUS, you’ll also get instant access to:
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X pages of XYZ
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X video training modules
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Access to XYZ, so you can (benefit) and (outcome).
And did someone say BONUSES?
You also get access to:
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A [noun] with me, so we can pinpoint [pain point] and [how she wants to fix it].
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A personal [noun] -- so you can [benefit] without feeling [fear she has]
How does it work?
STEP 1 DETAILS:
1.
STEP 2 DETAILS:
2.
STEP 3 DETAILS:
3.
Student Testimonial
[social proof like testimonials or press go here]
And just who am I?
[Put a little client-focused bio here - this should be kinda like a super mini-version of your about me page copy]
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What if I’ve never [fear/painpoint]?[Answer copy here]
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Yikes, I just don’t think I can spend that right now! Isn’t there a bigger payment plan??[Answer copy here]
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I don’t think I have time for this??[Answer copy here]
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Do you offer refunds?[Answer copy here]
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I have more questions, how can I get in touch?[Answer copy here]